You are the producer for an independent tv production company. Write two pitches of 600 words each.
In each pitch, you need to promote a new television programme. You will need to write a convincing document
that sells your programme and explains in detail which audiences it is targeting and why they will watch the programme.
You might wish to consider the following points in your pitch.
Which channel will broadcast it? Why?
What time will it be broadcast? Why?
Which advertisers might be attracted to advertising around your programme?
What genre is your programme? Drama? Soap? Game-Show? Reality?
Are there any existing programmes similar to it that are succesful?
Which demographic and Psychographic groups will the programme attract? Why?
Try to paint a detailed portrait of what your programme is and who it will attract. This is a chance to be both creative and practical. Can you devise a new tv programme that would be a success?
Due in on Mon Week 6. 1200 words in total. Typed. Printed.
Prizes for the best two pitches.
helpful websites.
BARB
BBC I-PLAYER
Channel Four
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