1 Media Forms
How does the sequence catch and hold the attention of the viewer? (12 marks)
2 Media Institutions
How does the ad try to create a positive brand image for Guinness? (12 marks)
3 Media Audiences
In what ways does the ad target different audiences? (12 marks)
4 Media Representations
How are Masculinity and Femininity represented within the ad? (12 marks)
Allow 15 minutes to answer each question.
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