L6th Media. 1200 thursday 15th Nov- John Lewis

I am at the dentist :( sorry.

Please watch this John Lewis ad several times. Then create a google doc, call it John Lewis Analysis and share it with me.

Answer the following questions as best you can. Aim for at least 300 words on each question. Finish for prep.

 1 How is Media Language used in the ad to create meaning (consider light, colour, transitions, text, camera movement, camera angle)

 2 How are Race and Gender Represented in the ad and why are they represented in this way?

If you have no idea what John Lewis is, look here

 Thanks MR W