The Impact of New/Digital Media
1 The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the argumentsfor and against this view
2 The new generation of UK media power players are going straight to their Audience via the web. www.mediaguardian.co.uk Monday July 14 2008.How have media institutions responded to the opportunities offered by new/digital media?
3 Digital Media have, in many ways, changed how we consume media Products. Who do you think benefits most- audiences or producers?
4 “Media institutions are right to feel threatened by new digital media” Consider this statement and show how media institutions are reacting to technological developments.
5 The only way to survive in the digital world is to keep innovating. Do you agree?
6 Most of the traditional media's attempts to compete with new and digital media have been too little and too late. Does your case study support this view?
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