1 you need to complete a comprehensive case study on your chosen new media institution. Look on google drive for example case-studies.
2 Once you case study is complete (and shared with me on drive) you need to thoroughly research and plan the four essays I have included below.
YOU NEED TO SPEND AT LEAST TWO HOURS ON RESEARCHING AND PLANNING EACH ESSAY.
PLEASE DO NOT ATTEMPT THE ESSAY UNTIL YOU HAVE DONE THIS.
ONCE YOU ARE READY TO WRITE THE ESSAY, PLEASE ALLOW 60 MINUTES FOR YOUR ANSWER.
YOU MUST HANDWRITE UNLESS YOU WILL BE TYPING IN THE REAL EXAM.
1 The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view
2 The new generation of UK media power players are going straight to their Audience via the web. www.mediaguardian.co.uk Monday July 14 2008.
(here's a link to the original story)
How have media institutions responded to the opportunities offered by new/digital media?
3 Digital Media have, in many ways, changed how we consume media Products. Who do you think benefits most- audiences or producers?
4 “Media institutions are right to feel threatened by new digital media”
Consider this statement and show how media institutions are reacting to technological developments.
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