For Mr Williams' Film and Media Students. Hints and tips, prep details, key dates, links to other useful places, the odd review, maybe a joke or two.
Tuesday, 10 February 2009
ASA response to sexist virgin ad.
This is ideal for your cwk Ayanam, especially the way that ASA say that there is an assumption that audiences will understand the level of intended parody in the ad.
2 comments:
Anonymous
said...
Once again it wont let me play it however i read the caption next to it on the guardian page......I believe that this advert represents the hegemonic gender roles that still exist in society as even if it was only intended to be a parody...why not use men as the aesthetic eye candy rather than the women? This may also relate back to the manipulative model and how institutions are trying to retain our hegemonic values whilst using the excuse of parody as defence
yes that's an interesting angle. Your argument about hiding behind parody is a clever one. Check out the new Lynx Caveman ad! http://www.youtube.com/watch?v=Z1MskFQn1NI
you can also get some mileage out of the ASA's assumption that audiences will take a dominant reading, thereby 'getting' the parody and rejecting the underlying sexism.
2 comments:
Once again it wont let me play it however i read the caption next to it on the guardian page......I believe that this advert represents the hegemonic gender roles that still exist in society as even if it was only intended to be a parody...why not use men as the aesthetic eye candy rather than the women? This may also relate back to the manipulative model and how institutions are trying to retain our hegemonic values whilst using the excuse of parody as defence
yes that's an interesting angle. Your argument about hiding behind parody is a clever one. Check out the new Lynx Caveman ad!
http://www.youtube.com/watch?v=Z1MskFQn1NI
you can also get some mileage out of the ASA's assumption that audiences will take a dominant reading, thereby 'getting' the parody and rejecting the underlying sexism.
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