In section B of the exam, you must choose ONE question from a choice of 2. Here are the questions from
the summer 2010 exam.
1 Audiences are becoming increasingly powerful in shaping media outpt
With reference to your case study, how far is this true?
In your answer you should provide a brief outline of your study, evaluate the roles of audiences in the creation of
media products from your case study, support your answer with reference to a range of examples from three media
platforms
2 'It is not the strongest that survive but those most responsive to change'
How and why do media institutions continue to change?
In your answer you should provide a brief outline of your study, evaluate the roles of audiences in the creation of
media products from your case study, support your answer with reference to a range of examples from three media
platforms
You should spend 45 minutes planning and writing your answer to ONE of these questions
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