1 Ensure that you have many examples for your chosen group across all platforms (print, e-media,
broadcast). You should aim to have at least 12 examples to draw from. Also, you need to ensure that
you can link these examples to theory. (3 theories of bias, Stuart Hall, Cedric Clarke, The Bechdel
Test. You should be looking to spend at least 10 hours completing your case study. Use the internet
to find good examples and theory.
2 Ensure that you also have plenty of examples that tackle the new Queer Theory/Identity elements of
the unit.
3 Answer 2 of the questions below. Ensure that you PLAN YOUR ANSWER IN DETAIL. This process should take at least 3 hours per question. Only when you have fully planned should you put your notes away and answer the questions under exam conditions. Allow one hour for each.
Mainstream media is a powerful influence on the construction of an individual’s identity. Use your case study to explore the impact of the media in the construction of identities.
‘We are defined by the media we use.’ How does your case study suggest audiences use the media to construct their own identity?
‘Social media has only served to reinforce existing values and ideologies’. Does your case study suggest social media has played a positive or negative role in the construction of identities?
‘The variety of media available encourages us to create many different identities for ourselves’. How far do you agree with this statement?
4 Have a cool yule.
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