Time to start building those case studies.
1 Pick two texts (one from cinema and one from television). They need to be contemporary texts that
have easily accessible marketing campaigns
2 Open a new google drive document. Call it 'My Case Study' start collecting information about how
these two texts are presented to audiences across platforms. You should be looking at...
-Trailers, Posters, coverage in both tabloid and quality newspapers, magazines, apps, games, viral
online campaigns, Twitter, Facebook, Instagram, fan blogs/parodies, official websites, merchandise.
Everything basically! The focus is on how your chosen texts are presented to different ways, to
different audiences on different platforms.
3 Here are some good examples of previous case studies, please read them in detail and note how they cover all 3 platforms. Note how each case study is very good at showing how the chosen text is presented to audiences across a wide variety of platforms. This is key to success in this unit.
-The Dark Knight
-Three Romantic Comedy films
-The Lego Movie
-Skyfall
good luck!!
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